Search Engine Optimization (SEO) is the process of increasing the visibility of your website on search engine result pages (SERPs). This technique increases website traffic along with enhancing website rank for search engines. Types of SEO,
- On-page optimization
- Off-page SEO
- Technical SEO
Further, SEO can make a considerable difference to WooCommerce. If marketers know about WooCommerce SEO beforehand, it will save you from making significant changes after launching the website. You can take care of SEO parameters like:
URL Structure: URLs go around everywhere on the internet. Once done, you can share it on platforms like social media and other marketing channels.
Backlinks: Traffic from other websites will get a safe place to land. Otherwise, SEO marketers need to do unnecessary redirects afterward.
Robots .txt file: You can monitor the Robots .txt file status from the beginning. It helps you avoid minor errors that play havoc with your SEO.
Learn more about 4 SEO STRATEGIES THAT CAN SKYROCKET YOUR RANKINGS.
Is WooCommerce SEO-friendly?
WooCommerce is the best choice for designing eCommerce websites. It comes along with SEO-friendly plugins, themes, and custom SEO features. You can grow your business immediately after launching the WooCommerce website.
Indeed, it allows you to expand your WordPress website to extensive levels. Also, you can make changes to products, its description, add user-friendly product parameters, compress and upload new images, and attach other relevant media.
How to boost your WooCommerce SEO?
WooCommerce SEO is not a one day process. It keeps on evolving. Marketers need a clear roadmap to build a strong WooCommerce SEO. Here are the useful tips:
Select SEO-friendly Themes
WooCommerce comes with many SEO-friendly themes with excellent SEO features. You can experiment with the themes and see which one works best for your online store. Look out for:
- Responsive theme
- A light theme: that loads fast.
Make use of SEO Plugins.
Many SEO plugins are available on WordPress. It will make your SEO travel like a cakewalk. Plugins are the side extensions to install on your website. For example:
- Yoast SEO: Fix SEO technical problems and optimize your content for improved readability.
- Ahrefs: Check your website rankings, monitor backlinks, see real-time traffic, and others.
Add content after the keyword research.
Content works best after doing proper research. Further, you can add keywords, their synonyms, LSI keywords according to user search intent in:
- Product descriptions
- Meta description
- Trending products
- Heading tags
Marketers can access SEO services to add user-friendly product descriptions and build other marketing content on your store.
Use Alt text to expand your reach.
Image alt text is the best medium for taking your products to visually impaired persons. Alt-text is the description of what the image is about.
Seamless website navigation
Website navigation is one thing that appeals visually to website visitors. Make website navigation clutter-free with:
- Fewer subcategories
- Leaving enough space between the text
- Avoid using complex website structures.
Customized URL Structure
The top essential feature of the WooCommerce plugin is customized URL structure. You can change as per your will. You can use breadcrumbs or add webpage titles. And separate words with hyphens.
Utilize XML sitemap
Install XML sitemap plugin from your WordPress admin. It will generate an automatic URL and image sitemap. Furthermore, you can cross check whether it is correct or not.
Check Canonical tags
Sometimes there are similar web pages with differences in product tags. To making search engines indexing and avoid any confusion, use canonical tags on the other similar web pages.
Count on Schema markup
Schema markup helps you highlight the most relevant part of the web page to search engines and users. So, count on schema markup for making WooCommerce SEO better.
Use SEO tools for website audit.
There are many SEO tools available that help you analyze SEO strengths and weaknesses. These are:
- Google Analytics
- Google Search Console
- Screaming Frog and the like.
For the helpful takeaway, WooCommerce is a compelling plugin to change the outlook of traffic on your website. Further, it is super easy to enhance your conversion ratio with attractive website navigation and suitable CTAs.
You can’t ignore the fact that WooCommerce lets you change the URL structure as per SEO. Also, conduct an audit to find hidden loopholes within the WooCommerce website. So, what is the one thing that you find most valuable in the above article?